经济日报：打造有温度的“享老”生态圈

Core Viewpoint - The Ministry of Civil Affairs and seven other departments have jointly issued measures to cultivate the elderly care service industry and promote the silver economy, focusing on brand building, supply-demand platform construction, and optimizing the development environment [1] Group 1: Market Potential and Trends - The silver economy in China has significant potential, transitioning from basic survival needs to quality-oriented consumption, with health and cultural tourism becoming key drivers [1] - The market for elderly nutrition, health products, and tourism services is experiencing substantial growth, leading the "enjoying old age" consumption trend [1] - The supply side is shifting from passive modifications of general products to proactive development of elderly-specific products, with industries like fitness equipment and rehabilitation aids seeing rapid revenue growth [1] Group 2: Policy and Regulatory Framework - There is a need to establish a legal framework for the silver economy, enhancing industry regulation and protecting the legal rights of the elderly, while clarifying the legal status and responsibilities of participants [2] - The integration of supportive policies, including tax incentives, financial support, and technological innovation, is essential for the systematic development of the silver economy [2] - Standardization in elderly care services is crucial, with the establishment of unified industry standards and evaluation systems to foster specialized and professional service providers [2] Group 3: Consumer Engagement and Innovation - Promoting a positive consumption mindset among the elderly is vital to enhance their purchasing power and create diverse consumption scenarios like "silver markets" and "silver fashion" [2] - There is a focus on upgrading products and services from "suitable for the elderly" to "designed for the elderly," emphasizing refined, quality, and differentiated offerings [2] - The integration of advanced technologies such as smart sensing and human-computer interaction into elderly care products is aimed at creating a safe and convenient "enjoying old age" ecosystem [3] Group 4: Digital Integration and Service Accessibility - The establishment of a unified digital platform for smart elderly care is necessary to efficiently integrate offline services like health care, emergency assistance, and meal delivery [3] - Enhancing the convenience of the platform will improve service accessibility, allowing the elderly to enjoy a high-quality life in the digital age [3]