Core Viewpoint - The recent surge in gold prices, surpassing 1500 yuan per gram, has led to a shift in consumer preferences towards smaller, micro-weight gold products, while larger items are experiencing a slowdown in sales [1][8]. Group 1: Sales Trends - Micro-weight gold products, such as mobile phone charms and bag pendants, have become bestsellers, with prices ranging from 118 yuan for 0.01 grams to around 400 yuan for 0.1 grams [2][4]. - The demand for zodiac gold notes, which weigh 1 gram, has also increased significantly as the Chinese New Year approaches, with sales reported to be strong [6]. - Larger gold items are facing sluggish sales, primarily relying on trade-ins rather than direct purchases, as consumers opt to exchange old gold for new pieces [10]. Group 2: Pricing and Market Dynamics - As of January 22, the price of 24K gold (足金999) was quoted at 1498 yuan per gram, while gold bars were priced at 1313 yuan per gram, reflecting a 40 yuan increase from the previous day [7]. - The overall gold consumption in China has seen a decline, with a reported 7.95% decrease in total gold consumption and a 32.50% drop in gold jewelry consumption for the first three quarters of 2025 [10]. - High volatility in gold prices is influenced by increased risk aversion and concerns regarding the independence of the Federal Reserve, leading to a stronger inclination towards commodity investments [10]. Group 3: Future Price Predictions - Goldman Sachs has significantly raised its gold price forecast for December 2026 from 4900 USD per ounce to 5400 USD per ounce, indicating a more than 10% increase in expectations [11].
金饰克价1500元!“轻黄金”火了
Sou Hu Cai Jing·2026-01-23 00:18