Sou Hu Cai Jing·2026-01-23 00:35Group 1 - The core product is a gold phone case containing a 100g investment-grade gold bar, priced at ¥111,999, aimed at consumers looking for luxury and investment options [2] - The product is marketed as a new year gift compatible with the iPhone 17 Pro Max, generating significant interest with over 6,000 views [2] - The flagship store does not support returns or exchanges due to fluctuations in international gold prices, and inventory is limited, with some specifications already sold out shortly after launch [4] Group 2 - The company emphasizes the investment potential of the product, highlighting its composition of 99.99% pure gold, appealing to consumers interested in hard currency investments [1] - The promotional strategy includes a discount of ¥200 for the "Little Gold Vault" payment option, indicating a focus on enhancing customer engagement and sales [2] - The product launch is timed with the upcoming Lunar New Year, suggesting a strategic alignment with seasonal consumer spending trends [7]