Zhong Guo Jing Ying Bao·2026-01-23 00:39Core Viewpoint - JD.com has launched a new gold phone case priced between 11,299 yuan and 112,299 yuan, targeting high-end consumers with a focus on both aesthetics and investment value [1][3]. Group 1: Product Details - The gold phone case is made of Au99.99 gold and is designed to fit the iPhone 17 Pro Max, with five different weight options: 10g (11,299 yuan), 20g (22,499 yuan), 30g (33,699 yuan), 50g (56,199 yuan), and 100g (112,299 yuan) [1][3]. - The product is marketed as a "high-value protective case" and an "asset to carry," emphasizing its dual role as a luxury item and an investment [3]. Group 2: Market Context - The World Gold Council reported that gold prices are expected to reach new historical highs, with 53 instances of record-breaking prices anticipated in 2025, leading to increased investment in physical gold and gold ETFs [5]. - As of January 21, 2026, spot gold prices reached 4,800 USD per ounce, prompting domestic gold jewelry prices to rise, with various brands adjusting their prices accordingly [5]. - Goldman Sachs has raised its gold price forecast for December 2026 to 5,400 USD per ounce, predicting that central banks in emerging markets will continue diversifying their reserves into gold, with an expected average purchase of 60 tons in 2026 [5].