谁在买1680元一套的农夫山泉生肖水

Core Viewpoint - The recent popularity of Nongfu Spring's zodiac water has led to significant price inflation on second-hand platforms, with a complete set from 2016 to 2025 being sold for 1680 yuan, highlighting the impact of scarcity and consumer psychology on collectible items [1] Group 1: Market Dynamics - Nongfu Spring's zodiac water is marketed as "only given, not sold," creating artificial scarcity that enhances consumer desire for limited and exclusive items [1] - The collection process spans 12 years, providing a sense of achievement similar to hobbies like stamp or card collecting, which fulfills psychological needs for goal completion [1] Group 2: Consumer Behavior - Consumers, such as Liu Le, are willing to invest significant amounts (estimated at 3000 to 4000 yuan) to complete their collections, indicating a strong emotional attachment to the product [1] - There is a risk of consumers falling into a cycle of collecting for the sake of collecting, potentially detracting from the original enjoyment of the hobby [1] Group 3: Future Risks - Potential changes in Nongfu Spring's marketing strategy, such as increasing supply or shifts in public interest, could lead to price volatility in the collectible market [1]