大数据观察丨让消费者舒心购无忧购

Core Viewpoint - The optimization of the consumer environment is crucial for boosting consumer confidence and stimulating economic vitality, which is essential for high-quality economic development and ensuring a high-quality life [1] Group 1: Consumer Environment Optimization - Various regions are actively exploring ways to enhance consumer convenience, comfort, and satisfaction [1] - The Central Economic Work Conference emphasized the implementation of special actions to boost consumption and expand the supply of quality goods and services [1] - Market regulatory authorities at all levels are leading a three-year action plan to optimize the consumer environment, focusing on solving prominent issues to create a trustworthy consumption environment [1] Group 2: Innovative Consumption Scenarios - In Nanjing, the integration of art and commerce is creating new consumption scenarios, with over 200 first stores introduced in the past three years, enhancing consumer vitality [4] - The Nanjing government has implemented measures to promote the development of first-store economies, offering rewards of up to 2 million yuan for commercial entities that attract first stores and flagship stores [4] - Various commercial complexes in Nanjing are innovating consumption scenarios, such as creating indoor green plant domes and combining traditional culture with modern trends [4] Group 3: Cross-Regional Return Policies - In Chongqing, a new policy allows for convenient cross-regional returns, enabling consumers to return items purchased in Sichuan at stores in Chongqing [5][6] - The initiative encourages offline retailers to participate in a no-reason return commitment, with guidelines established for cross-regional returns [6][7] - Approximately 85% of product categories in Chongqing's retail stores now offer this cross-regional return service, with nearly 8,000 returns processed in the past two years [7] Group 4: Trustworthy Consumption Initiatives - In Huangshan, the "True No. 2 Price" initiative aims to enhance consumer trust, with a focus on customer satisfaction and long-term loyalty [8][9] - The initiative has expanded to various sectors, with 178 stores recognized as trustworthy, leading to a 20% increase in repurchase rates and a 98.5% online approval rate [9] - The Huangshan market regulatory authority plans to develop incentive policies to support these stores, contributing to a safer and more trustworthy consumer environment [9]