从AGI-Next前沿峰会，看清大模型公司的两条路：ToB向左，ToC向右

Core Insights - The AGI-Next summit confirmed a significant divergence in the Chinese large model industry, moving beyond a simple ToB vs. ToC debate to different approaches in realizing the value of intelligence [1][2] - The divergence is characterized by two paths: one focusing on embedding models into production processes for productivity certainty (ToB), and the other emphasizing real-life scenarios for user experience and scale (ToC) [1] ToB vs. ToC Divergence - The core discussion at the summit revolved around the clear differentiation between ToB and ToC, with experts agreeing that user perceptions of AI value differ significantly between the two [4] - ToC users often do not require extreme intelligence, using AI more like an enhanced search engine, while ToB users are willing to pay a premium for high-performing models that enhance productivity [4] - The business models also differ: ToC requires tight integration of models and products, while ToB tends to favor a layered approach where strong models attract application layer companies [4] Market Dynamics - The recent IPOs of companies like Zhiyuan and MiniMax exemplify the divergence, with Zhiyuan focusing on ToB and MiniMax on ToC, indicating a clear trend in the industry [7] - In the ToB space, companies like iFlytek are integrating AI into core production processes, demonstrating the practical application of high intelligence in enhancing productivity [7][8] - The financial sector is also seeing the emergence of ToB models, such as the intelligent risk control platform launched by Tongyi Qianwen, which improves credit risk identification and loan approval processes [8] Future Directions - The ToC path faces challenges in capturing user needs and ensuring sustainable commercialization, with competition extending beyond large model companies to traditional internet platforms [14] - The evolution of ToC is shifting towards extreme personalization and deep scenario engagement, focusing on high-frequency, strong-demand areas like education and content creation [14] - The relationship between ToB and ToC is expected to become more complementary, with ToB needing ToC's scenario understanding and ToC relying on ToB's foundational models [15] Global Competitive Landscape - The differentiation in the Chinese large model industry will significantly impact its international competitiveness, with experts noting that while Chinese companies show strong execution, they still lag in leading new paradigms [16] - The potential for Chinese companies to innovate in the application layer is highlighted, suggesting that they may lead in ToC product forms globally [16] Conclusion - The divergence in the large model industry is a sign of maturity, with ToB focusing on efficiency and endurance, while ToC emphasizes experience and scale, with time being the ultimate judge of success [18]