Group 1 - The indoor ski resort in Shenzhen is the largest in the world, featuring a longest slope of 463 meters and a height difference of 83 meters, making skiing accessible to southern regions [3] - The ski resort has attracted over 400,000 visitors in its first month, with revenue from ticket sales accounting for only 40% of total income, highlighting a shift towards a multi-faceted consumption model [10] - The establishment of the largest ski club in South China, with 100,000 registered members and 10,000 active users, indicates significant community engagement and interest in skiing [12] Group 2 - The ski resort's success is attributed to its innovative "ice and snow + diversified business" model, which integrates training, dining, retail, and corporate services, reflecting a broader trend in the ice and snow economy [10][19] - The ski equipment section has gained popularity, attracting both domestic and international customers, showcasing the appeal of fashionable and professional skiing gear [17] - The development of the ice and snow economy is transforming from seasonal to year-round activities, merging sports with cultural tourism and consumption, thus creating a vibrant market [19]
从天然雪原到科技雪场，“冰雪+”没有淡季！“冷冰雪”打破时空界限开辟红火大市场
Yang Shi Wang·2026-01-23 04:29