Healthcare (SH:603313) Sou Hu Wang·2026-01-23 04:27Core Insights - MLILY is expanding its presence in overseas markets by participating in major exhibitions in Germany, showcasing its innovative sleep technology and global supply chain strategy [1][8] Group 1: Exhibition Participation - MLILY participated in the Heimtextil exhibition in Frankfurt from January 13 to 16, highlighting its diverse product matrix, including the Manchester United co-branded series and new technology mattresses [3] - The company also showcased its products at the Imm Cologne exhibition from January 20 to 23, focusing on its local manufacturing capabilities in Europe [8] Group 2: Product Innovation - The upgraded Manchester United co-branded series features various mattress types and accessories, emphasizing personalized sleep experiences and the strong partnership with Manchester United [3] - The new Air+ series mattresses redefine sleep quality through three dimensions: environmental sustainability, health, and technology, with specific models incorporating eco-friendly materials and innovative features [5] Group 3: Manufacturing and Supply Chain - MLILY's manufacturing capabilities are supported by its production bases in Serbia and Spain, which enhance responsiveness to European market demands and reduce order delivery times [14][15] - The company emphasizes its manufacturing strengths by showcasing core technologies and production processes at exhibitions, reinforcing its ability to handle large-scale orders [10] Group 4: Brand Strategy and Market Expansion - Since 2015, MLILY has established a manufacturing network in Europe and has partnered with local brands to build a retail presence across multiple countries [15][16] - The company aims to become a respected global brand, having sold products in 110 countries and regions, and is actively expanding its cross-border e-commerce operations [18]