e.l.f. Beauty Draws $4.8 Million Buy Even as Shares Sit Nearly 25% Below Last Year

Company Overview - e.l.f. Beauty operates in the affordable cosmetics and skin care segment, offering products under brands such as e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare, covering various categories including eye, lip, face, and skin care [6][9] - The company generates revenue through wholesale distribution to retailers and direct-to-consumer channels, including e-commerce platforms, with a primary focus on the U.S. market and plans for international expansion [10] Financial Performance - As of January 20, e.l.f. Beauty's stock price was $89.04, reflecting a 24.9% decrease over the previous year and underperforming the S&P 500 by 43.21 percentage points [4] - The company's market capitalization stands at $5.31 billion, with a trailing twelve months (TTM) revenue of $1.39 billion and a net income of $81.82 million [5] Recent Developments - Jacobson & Schmitt Advisors disclosed a purchase of 48,504 shares of e.l.f. Beauty during the fourth quarter, valued at approximately $4.77 million based on average quarterly pricing [2][3][7] - Despite the purchase, the value of the stake decreased by $4.24 million by quarter-end due to trading activity and share price movements, resulting in a total holding of 188,924 shares valued at $14.37 million [3][7]