Hua Xia Shi Bao·2026-01-23 06:17Core Viewpoint - The Ministry of Finance, the People's Bank of China, and the Financial Regulatory Bureau have extended the personal consumption loan interest subsidy policy until the end of 2026, allowing each borrower to enjoy a subsidy cap of 3,000 yuan, and including credit card installment payments in the support scope [2][3]. Group 1: Policy Changes - The implementation period for the personal consumption loan interest subsidy policy is now from September 1, 2025, to December 31, 2026 [3]. - The policy has removed the previous cap of 500 yuan on single transaction subsidies and the cumulative subsidy cap of 1,000 yuan for loans below 50,000 yuan, while maintaining the annual cap of 3,000 yuan per borrower at a single institution [5]. Group 2: Bank Responses - Major banks such as China Construction Bank and China Merchants Bank have announced that customers who previously signed subsidy agreements will automatically apply the new subsidy policy without needing to re-sign [4]. - The Industrial and Commercial Bank of China has launched a dedicated section for "Fiscal Subsidy and Installment Relief" on its app, allowing users to manage their installment payments and subsidies through various channels [6]. Group 3: Credit Card Inclusion - The inclusion of credit card installment payments in the subsidy policy aims to shift the focus from large purchases to frequent daily spending, thereby activating overall consumer demand [7]. - This move is expected to effectively reach a large consumer base, particularly targeting younger and lower-tier market segments, enhancing the consumption potential in these areas [7]. Group 4: Consumer Finance Companies - Consumer finance companies are actively adapting to the policy changes, ensuring that subsidy benefits reach consumers efficiently [10]. - Ant Group's consumer finance division has reported a 23% year-on-year increase in subsidies provided to consumers, indicating a positive impact on consumer spending [10]. Group 5: Specific Initiatives - Haier's consumer finance service has introduced interest-free installment plans for home appliances, contributing to the revitalization of the home appliance market [11]. - Other financial institutions, such as Zhaolian Finance and Du Xiaoman, have launched promotional activities to attract new customers and reduce borrowing costs through various interest subsidy initiatives [11].