2 1 Shi Ji Jing Ji Bao Dao·2026-01-23 06:31Core Viewpoint - The recent popularity of Pop Mart's "PUCKY Knock Knock Series" has significantly impacted both consumer interest and the company's stock performance, highlighting the potential for collectible toys in the market [1][5][9]. Group 1: Product Details - The "PUCKY Knock Knock Series" features plush keychains that produce a sound when lightly tapped, earning the nickname "electronic wooden fish" among consumers [1]. - The series includes 6 regular characters and 1 hidden character, with a single box priced at 99 yuan and a full set (6 pieces) priced at 594 yuan. The product is currently sold out on the official website [1]. Group 2: Market Performance - On January 23, Pop Mart's stock (09992.HK) surged over 7%, reaching 222.2 HKD per share, with a market capitalization of 298.1 billion HKD [9]. - The company announced a share buyback of 500,000 shares for a total of 96.49 million HKD, with prices ranging from 191.1 HKD to 194.9 HKD per share. This marks the second buyback within the week, totaling nearly 350 million HKD [9]. Group 3: Pricing and Resale Market - On an e-commerce platform, the hidden version of the "PUCKY Knock Knock" plush keychain is being sold for approximately 327 yuan, reflecting a premium of 230% [5]. - On second-hand trading platforms, the price for this item starts at 245 yuan and above, indicating strong demand in the resale market [5].