“萌宝短剧”不该成为一个赛道

Core Viewpoint - The rise of "萌宝短剧" (cute baby short dramas) has become a new traffic password in the short drama industry, with significant audience engagement and a growing market presence [1] Group 1: Industry Trends - "萌宝" themed short dramas have seen a surge in popularity, ranking seventh in market heat in the first half of 2025, with a high number of followers [1] - During school holidays, filming locations in Hengdian attract many parents and child actors, with filming schedules extending up to 10 hours a day [1] Group 2: Child Welfare and Rights - The participation of child actors in short dramas raises concerns about their physical and mental health, as they may struggle to distinguish between their on-screen roles and real-life identities [2] - The short drama industry categorizes child actors by age, with 6-7 years being the "peak period" and 8-10 years as the "golden adaptation period," leading to potential emotional challenges as they age out of the industry [2] - The health and development of children are critical to the future of society, and protecting their rights is a collective responsibility [2] - Recent guidelines from the National Radio and Television Administration emphasize the need for strict regulation of child participation in short dramas to ensure their well-being and maintain high-quality industry standards [2]