Core Viewpoint - The company has acknowledged a packaging error in the classic version of Guizhou Moutai liquor and has implemented corrective measures along with a customer service solution [1]. Group 1: Packaging Correction - The packaging error on the 53% vol 500ml Guizhou Moutai liquor (Bingwu Year) classic version has been corrected, and production has resumed as of January 23, 2026 [1]. - The company expressed gratitude to customers who pointed out the packaging issue, emphasizing the importance of customer feedback for continuous improvement [1]. Group 2: After-Sales Solutions - The first after-sales solution allows customers to exchange the original product for the corrected version at Moutai's self-operated stores until December 31, 2026 [1]. - The second solution involves a "pen tool" that is currently in the prototype stage, aimed at providing an artistic and user-friendly way for customers to address the packaging issue [2].
i茅台:“马茅”经典版包装已修正,公布两种售后方案