KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-23 08:08Core Viewpoint - The article discusses the recent launch of the "Maotai Zodiac Wine" and the subsequent market response, highlighting the pricing dynamics and consumer engagement surrounding the product. Group 1: Product Details - The 53% vol 500ml Guizhou Maotai Wine (Bingwu Year) classic version has undergone packaging corrections and is set to resume production on January 23, 2026 [1] - The product features a design that integrates traditional Chinese astrology with the zodiac culture, aiming to enhance its collectible value [3] - The Maotai wine is available in three versions: classic (priced at 1899 yuan), premium (2499 yuan), and gift box (3789 yuan), with the classic version selling out within a minute of its release [3] Group 2: Market Dynamics - The classic version of the Maotai wine has seen a resale price increase, with reports of scalpers offering 2050 yuan for the classic version and up to 3600 yuan for the premium version shortly after launch [3] - On the platform "Dewu App," the classic version's price rose from 1899 yuan to a peak of 2499 yuan, reflecting a 32% premium, while the premium version surged to 6899 yuan, marking a 176% increase [4] - Historical data indicates that the first Maotai Zodiac wine from 2014 has appreciated significantly, with a resale price of 12735 yuan compared to its original price of 849 yuan, representing a 14-fold increase [4]