Oracle(US:ORCL) 3 6 Ke·2026-01-23 09:31Core Viewpoint - TikTok has established a joint venture in the U.S. named TikTok USDS Joint Venture LLC, which will manage data protection, algorithm security, content moderation, and software assurance for American users, while ByteDance retains ownership of the algorithm's intellectual property [1][4][11]. Group 1: Joint Venture Structure and Leadership - TikTok USDS will be led by Adam Presser as CEO and Will Farrell as Chief Security Officer, both of whom have prior experience in managing user data protection at TikTok [2][5]. - The joint venture is majority-owned by American investors, including Oracle, Silver Lake, and MGX, each holding 15%, while ByteDance retains a 19.9% stake [9][10]. Group 2: Data Protection and Algorithm Security - The joint venture will operate under a comprehensive data privacy and cybersecurity program, ensuring U.S. user data is protected in Oracle's secure U.S. cloud environment [8]. - The content recommendation algorithm will be retrained and updated using U.S. user data, secured within Oracle's cloud [8]. Group 3: Business Operations and Compliance - The joint venture will oversee the U.S. content ecosystem, implementing strict trust and safety policies and content moderation [8][29]. - TikTok's global operations will continue to manage e-commerce, advertising, and marketing, ensuring that the user experience remains consistent [12][18]. Group 4: Market Implications and Seller Dynamics - The establishment of TikTok USDS reduces policy uncertainty for U.S. sellers, allowing for more stable long-term operations in the North American market [27]. - However, stricter compliance standards may lead to increased costs and challenges for smaller sellers who rely on aggressive marketing tactics [30][31].