米其林“未来工厂”正式启航

Core Insights - Michelin's Shanghai factory expansion, known as the "White Magnolia" project, marks the company's first strategic investment project designed entirely according to the "future factory" concept, responding to the explosive growth of China's electric vehicle industry [1][10] - The project represents a significant investment of 3 billion RMB and aims to transform the Shanghai factory into a benchmark for high-end, flexible, green, and intelligent manufacturing [1][8] Investment and Production Capacity - The "White Magnolia" project focuses on producing high-performance, large-diameter passenger car tires, specifically in the 18 to 24-inch range [3] - Approximately 70% of the new production capacity will directly serve electric vehicle models, increasing the annual production capacity of high-performance tires from 8.5 million to 9.5 million, adding 1 million tires [4] Product Innovation - The first product launched from this project, the Michelin Pilot Sport 5E, embodies the company's high-end strategy, featuring innovations that reduce energy consumption and enhance the range of electric vehicles [5] Manufacturing Efficiency - The project introduces a super-flexible production model, allowing for a minimum order of 100 tires and reducing delivery times from 10 days to 5 days, enhancing responsiveness to market demands [6] - Advanced AI technologies and automation have been integrated into the factory, enabling real-time monitoring and reducing production costs [7] Sustainability Initiatives - The "White Magnolia" project is designed to be a model for green manufacturing, achieving 100% electrification in production and utilizing renewable energy sources, significantly reducing carbon emissions [8][11] - The project has invested over 30 million RMB in wastewater, waste gas treatment, and solid waste recycling, achieving 100% water recycling [8] Strategic Commitment - The launch of the "White Magnolia" project is a testament to Michelin's long-term commitment to the Chinese market and its collaboration with local governments and industry partners [14] - The factory aims to achieve carbon neutrality by 2050, reflecting Michelin's dedication to balancing people, profit, and the environment [11][14]