徐家汇：预计2025年度净利润亏损1200万元~2400万元

Core Viewpoint - The company Xu Jia Hui is forecasting a net loss attributable to shareholders of 12 million to 24 million yuan for 2025, marking a shift from profit to loss compared to the previous year [1] Financial Performance - The basic earnings per share are projected to be between -0.0577 yuan and -0.0289 yuan [1] - The primary reason for the performance change is the ongoing Shanghai Liu Bai urban renewal project, which requires adjustments based on regional planning requirements [1] Strategic Initiatives - The company is actively planning a series of themed marketing activities to capitalize on market recovery and policy benefits, aiming to enhance sales performance [1] - Despite these efforts, the company faces challenges from a complex external environment and intensified market competition, leading to underperformance in existing store sales [1] Accounting Adjustments - The company intends to dispose of costs incurred for the project that are unrelated to the new plan, in accordance with relevant accounting standards, with specific impacts to be confirmed after annual audit by accountants [1]