攻坚高端，保乐力加打响“价值保卫战”

Core Viewpoint - Global consumer companies, including Pernod Ricard, are facing performance challenges and are implementing strategies such as cost reduction, expectation adjustment, organizational restructuring, and leadership changes to adapt to market conditions [1][2]. Group 1: Organizational Changes - Pernod Ricard has established two new business divisions, Gold and Crystal, to create a more flexible and streamlined organizational structure [1][2]. - Stéphanie Durroux and Nodjame Cecile Fouad have been appointed as heads of the Crystal and Gold divisions, respectively [3][5]. Group 2: Financial Performance - Pernod Ricard's stock price has dropped by 60% from its peak in 2023, reflecting ongoing performance pressures [2]. - The company has experienced a decline in organic sales, with a reported 7.6% drop in Q1 of the 2026 fiscal year [10][21]. - The company aims for an average annual organic net sales growth of 3%-6% from FY2027 to FY2029, down from a previous target of 4%-7% [19]. Group 3: Market Strategy - Pernod Ricard is focusing on high-end products, with the Gold division covering premium to ultra-prestige brands and the Crystal division targeting premium and above [5][11]. - The company is not opting for price reductions to increase volume but is instead maintaining high-end positioning to support profit margins [18][24]. - In China, the company is adapting to market changes by introducing new products and adjusting its strategy to capture emerging consumer trends [23][26].