直击达沃斯｜对话海信视像总裁李炜：真正的国际化，是在当地“扎下去”

Core Insights - The discussion at the 2026 World Economic Forum highlighted the evolution of Hisense's internationalization strategy, emphasizing the importance of local integration rather than merely exporting products [1][3][14]. Group 1: Internationalization Strategy - Hisense's internationalization has transitioned from a supply chain focus to a model centered on local integration and coexistence [3][14]. - The company established its first overseas production base in South Africa in 1996 and has since maintained a long-term strategy focused on technological depth and integrated production, sales, and research [3][14]. - Hisense has set up production bases in Mexico, Slovenia, South Africa, and Vietnam, along with marketing headquarters and R&D centers in key regions, enhancing regional competitiveness and responsiveness to local market needs [3][14]. Group 2: Brand Globalization - The logic of Chinese brands going global has shifted from price competitiveness to a focus on technology and brand value over the past decade [4][15]. - Current competition is determined by understanding user needs and delivering superior technology rather than just offering lower prices [4][16]. - Challenges for Chinese brands in global markets now include ESG compliance, user data privacy, and adherence to patent and technology standards [4][16]. Group 3: AI and Industry Transformation - AI is reshaping the consumer electronics industry, particularly in the display sector, transforming devices into user-friendly partners [5][17]. - Hisense has made significant R&D investments, transitioning from a follower to a leader in display technology, exemplified by its RGB Mini LED technology, which outperforms competitors in quality and energy efficiency [7][19]. - The introduction of AI algorithms allows for real-time optimization of display quality across various content and applications, enhancing user experience [7][19]. Group 4: Technological Innovation Driven by Standards - Stringent energy efficiency and environmental standards in the European market are seen as drivers of technological innovation rather than mere cost burdens [8][20]. - Hisense's RGB Mini LED technology demonstrates a 30% improvement in energy efficiency compared to traditional Mini LED solutions, achieving higher energy efficiency ratings than QLED products in Europe [9][20]. - These advancements not only enhance market competitiveness but also contribute to environmental sustainability and reduced consumer energy costs [9][20]. Group 5: Smart Manufacturing and User-Centric Approach - Hisense's Qingdao factory has been recognized as a "lighthouse factory" by the World Economic Forum, emphasizing a user-centered approach to smart manufacturing [10][21]. - The factory employs over 40 AI technologies, significantly reducing the time from user demand recognition to product functionality conversion by 62% [10][21]. - Production efficiency for 85-inch televisions has improved to a cycle time of 20 seconds, showcasing significant advancements in manufacturing processes [10][21].