Core Viewpoint - The company is actively adapting to the trends of young consumers by breaking traditional models and aligning with new service consumption directions [1] Group 1: Online Sales Strategy - The company has been focusing on online channels such as Douyin and food delivery services, utilizing live streaming, influencer collaborations, and private domain operations to enhance traffic activation [1] - The proportion of online sales is steadily increasing as a result of these efforts [1] Group 2: Brand Positioning and Engagement - The company is organizing music festivals and trendy events to cultivate a youthful brand image [1] - Continuous research on young consumer habits is being conducted to empower all channels through digitalization and unleash brand potential [1]
煌上煌:公司线上销售占比稳步提升