京东披露2025消费数据,AI搜索量激增百倍、5万商家开启数字人直播
Zhong Guo Jing Ying Bao·2026-01-23 11:40

Core Insights - JD Group's CEO Xu Ran revealed that by 2025, the search volume related to "AI" on JD's platform is expected to increase over 100 times year-on-year, marking 2025 as the "explosion year" for AI consumption [1] - The acceptance of AI functionalities among consumers has significantly risen, with nearly half (46.8%) of consumers believing that products must integrate AI capabilities [1] - JD is leveraging the C2M (Customer-to-Manufacturer) model and its "super supply chain" to convey consumer insights to brands, accelerating product iteration [1] AI Consumption Trends - Sales of smart glasses and smart robots are projected to grow by 10 times and 3 times, respectively, in 2025 [1] - AI technology is being integrated into various applications, including AI shopping assistants and digital human live streaming, generating tangible benefits in e-commerce operations [1] Digital Human Live Streaming - During the 2025 "JD 11.11" shopping festival, the total transaction volume from digital human live streaming exceeded 2.4 billion yuan, with 50,000 merchants utilizing digital human hosts for 24-hour continuous streaming, leading to a 30% increase in overall platform conversion rates [1] AI in Customer Service and Logistics - JD's AI robots in customer service and logistics have achieved large-scale application, enhancing operational efficiency [1] Skills Reskilling Initiative - JD announced its participation in the World Economic Forum's "Reskilling Initiative," becoming the first Chinese company to join this program aimed at training employees to meet the new skill demands of the AI era [2]