Group 1 - The Beijing Universal Resort has launched its seasonal theme event "Universal Chinese New Year," which will run from January 23 to March 3 [1] - The event features comprehensive upgrades across performances, landscapes, cuisine, and merchandise, creating a one-stop experience that blends international IP with traditional festive culture [3] - The signature performance "Universal Chinese New Year Special Performance - Reunion!" has returned, incorporating traditional art elements like Sichuan opera face-changing and acrobatics, while creatively merging Eastern and Western cultures [3] Group 2 - The landmark attraction "Universal Dreaming Golden Plum Tree" has become a popular spot for visitors to pray for blessings, enhancing the festive atmosphere [5] - Traditional snacks such as beef tripe noodles, meat pancakes, and candied hawthorn are available at the Universal New Year Square, evoking nostalgic flavors of the New Year [5] - The "Universal Chinese New Year Special Performance" has received positive feedback since its launch in 2024, becoming a recognizable cultural performance during the Spring Festival, further driving tourism consumption [5]
北京环球度假区“环球中国年”主题活动正式启动
Bei Jing Shang Bao·2026-01-23 11:43