Core Viewpoint - Shaanxi Tourism (603402) has demonstrated strong brand recognition and market influence through its long-running performance of "The Song of Everlasting Regret," which has been operating for over 18 years since its launch in 2007, entering a stable development phase with resilient performance and growth potential [1] Group 1: Performance and Brand Development - The company has established a stable operating cycle that continuously contributes to solid business performance [1] - "The Song of Everlasting Regret" has shown good performance resilience and growth potential, indicating a strong market position [1] Group 2: Future Strategies - The company plans to strengthen its core products and further unleash brand potential by continuously optimizing the performance quality and audience experience of "The Song of Everlasting Regret" and its variant, "Ice and Fire: The Song of Everlasting Regret" [1] - Regular upgrades and iterations will be implemented for costumes, stage design, lighting, and sound to maintain a fresh and high artistic standard in performances [1] - The application of digital stage design and immersive special effects will be promoted to enhance visual experience and artistic impact [1] Group 3: Performance Mechanism - The company will implement flexible performance scheduling during peak periods such as summer and golden weeks to match reception capacity with market demand [1] - This strategy aims to further improve audience attendance rates and per capita consumption levels, thereby strengthening brand effects and expanding market share [1]
陕西旅游：公司将继续做强核心产品，进一步释放品牌势能