Equifax Introduces Enhanced Synthetic Identity Fraud Detection

Core Insights - Equifax has launched a new product called Synthetic Identity Risk, which utilizes AI to combat synthetic identity fraud, a growing issue that leads to significant financial losses for lenders [1][4] - Synthetic identity fraud involves the creation of fictitious identities using real and fabricated elements, allowing fraudsters to open credit accounts and loans without detection [2] - The average loss per known synthetic identity is approximately $13,000, highlighting the financial impact on lenders [2] Product Features - Synthetic Identity Risk employs patent-pending technology to analyze identity data, credit history, and behavioral signals to assess the risk of synthetic identity activity [3] - The product can be used both at the account opening stage and as a continuous account management tool to identify hidden risks within a portfolio [3] - This holistic approach enables businesses to make informed, real-time decisions regarding identity verification and fraud prevention [3] Industry Impact - The rise of synthetic identity fraud poses a significant threat to the consumer lending ecosystem, prompting the need for enhanced fraud detection measures [4] - By implementing Synthetic Identity Risk, lenders can transition from reactive loss recovery to proactive fraud prevention, thereby reducing financial losses and fostering trust with legitimate customers [4]