行业老兵张兴海的十年高端路:与用户共创与伙伴跨界共强

Core Insights - The milestone of producing the 1 millionth vehicle, the AITO Wenjie M9, signifies a successful cross-industry integration strategy by Seres Group, emphasizing high-end electric vehicles and collaboration with Huawei [1][7] - The average selling price of the vehicles exceeds 350,000 yuan, positioning Seres as one of the few profitable companies in the Chinese new energy vehicle sector [1][9] Group 1: Strategic Vision - Zhang Xinghai, the chairman of Seres, attributes the company's rapid growth to national industrial policies and identifies "high-end" and "cross-industry integration" as key components of their strategy [1][7] - The first five years focused on electric vehicle development, while the subsequent five years initiated a deep collaboration with Huawei, leveraging each other's strengths without forming a joint venture [2][9] Group 2: Market Performance - The company achieved the production of 1 million vehicles in just 46 months, with a significant average price point, demonstrating the effectiveness of their strategic approach [2][9] - The partnership with Huawei is characterized by a comprehensive integration of product definition, technology development, and brand marketing, moving beyond traditional supply chain cooperation [9] Group 3: User-Centric Approach - The core philosophy of the company revolves around delivering user value, with a commitment to continuous improvement based on user feedback [4][11] - Over the past two years, thousands of user suggestions have been collected and implemented, leading to high user satisfaction and a recommendation rate exceeding 40% [5][11] Group 4: Future Aspirations - The company aims to leverage AI to evolve vehicles into "emotional, smarter, safer, and more trustworthy mobile intelligent entities," indicating a shift towards emotional connection and intelligent coexistence [12] - Looking ahead, Seres plans to expand its global market presence, aspiring to position the Wenjie brand as a representative of Chinese high-end intelligent electric vehicles on the world stage [6][13]