Group 1 - The "Ice and Snow +" integration development model is generating new business formats and consumption vitality in the ice and snow sector [2][3] - The trend of "Southern guests heading North" is becoming significant in China's ice and snow consumption, with over 50% of participants in Northern ice and snow tourism destinations being from Southern regions [6][10] - The number of indoor ski resorts in China has increased from 5 in the 2013-2014 season to 79 in the 2024-2025 season, primarily located in Southern provinces [11] Group 2 - The ice and snow industry in China is experiencing rapid growth, with the total scale increasing from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, reflecting an annual growth rate of 26.6% [31] - The integration of "Ice and Snow + Culture and Tourism" is creating new consumption scenarios, enhancing the appeal of ice and snow activities [45] - The development of ice and snow tourism is projected to reach 360 million participants and generate 450 billion yuan in revenue by the 2025-2026 winter season [43]
冰雪产业何以“加速跑”？从愿景变现实 生活新时尚激活“冰雪+”全链条消费生态
Yang Shi Wang·2026-01-23 13:10