SHENHUA HOLDINGS(SH:600653) Ge Long Hui A P P·2026-01-23 13:28Core Viewpoint - Shenhua Holdings (600653.SH) is expected to report a loss in operating performance for the fiscal year 2025, with net profit attributable to shareholders projected to be between -185 million and -110 million yuan, and net profit excluding non-recurring gains and losses estimated between -195 million and -120 million yuan [1] Company Summary - The company faces intensified competition in the automotive market, influenced by macroeconomic conditions and significant adjustments in financial policies, leading to ongoing price competition among brands [1] - As a dealer for the BMW brand, the company is under dual pressure from the market and the original equipment manufacturers (OEMs) [1] - The company is actively implementing strategies to respond to these challenges, including managing sales pace, enhancing service quality, and expanding sales channels to capture market share and stabilize its customer base [1] - After excluding the impacts of significant financial policy adjustments, the operational quality of the company's main business segment has shown improvement [1]