徐家汇：预计2025年亏损1200万元-2400万元

Core Viewpoint - The company Xu Jia Hui (002561) has announced a forecast for a significant loss in net profit for the year 2025, projecting a loss between 12 million to 24 million yuan, compared to a profit of 4.225 million yuan in the same period last year [4]. Financial Performance - The expected net profit loss for 2025 is between 12 million to 24 million yuan, with a previous year's profit of 4.225 million yuan [4]. - The expected non-recurring net profit loss is also between 12 million to 24 million yuan, compared to a profit of 1.6319 million yuan in the previous year [4]. - The basic earnings per share are projected to be between -0.0289 yuan and -0.0577 yuan [4]. - The current price-to-book ratio (LF) is approximately 1.76 times, and the price-to-sales ratio (TTM) is about 10.07 times [4]. Business Operations - The company is primarily engaged in the department store retail industry [12]. - The performance fluctuation is attributed to ongoing urban renewal projects in Shanghai, adjustments to project plans based on regional planning requirements, and the completion of internal approval processes [12]. - The company aims to leverage market recovery and policy benefits by actively planning themed marketing activities to enhance sales performance, despite facing challenges from a complex external environment and intensified market competition [12].