Ge Long Hui·2026-01-23 13:39Core Viewpoint - The company, Meikailong (601828.SH), is projected to incur significant losses in 2025, with net profit attributable to shareholders expected to range from -22.5 billion to -15 billion yuan, and net profit excluding non-recurring items estimated between -5.8 billion to -4.6 billion yuan [1][2]. Group 1: Financial Projections - The anticipated losses for 2025 are primarily due to fair value changes in investment properties and related asset impairment losses [2]. - The estimated decline in the fair value of investment properties is projected to be between 12.6 billion to 21.5 billion yuan [2]. - The company plans to recognize impairment provisions of approximately 4.5 billion to 5.7 billion yuan for various assets by the end of 2025 [2]. Group 2: Market Conditions and Strategic Adjustments - The ongoing downturn in the real estate sector and reduced demand in the home furnishing and building materials industry have led to weakened demand in the home retail market [2]. - The company is implementing strategies such as rent reductions and management fee discounts to retain tenants while adjusting its strategic focus and product categories to attract quality brands [2]. - The company aims to upgrade its strategic positioning to become a "new commercial operator in home living and a service provider in the home industry ecosystem," focusing on upgrading its core business and expanding its service offerings [3].