603729，重大资产重组

Core Viewpoint - Longyun Co., Ltd. plans to acquire 58% equity of Yuheng Film and Television Group through a share issuance, which is expected to constitute a major asset restructuring and related party transaction [1][2]. Group 1: Acquisition Details - Longyun Co., Ltd. announced on January 23 that it intends to purchase 58% of Yuheng Film and Television's equity, leading to Yuheng becoming a wholly-owned subsidiary [4]. - The shareholders of Yuheng Film and Television include Shanghai Bingchang Enterprise Management Center (57.55%), Longyun Co., Ltd. (42%), and Duan Zekun (0.45%) [2][4]. - The transaction involves related parties, as Duan Peizhang, the controlling shareholder of Longyun, is related to Duan Zekun [4]. Group 2: Business Context - Longyun Co., Ltd. is currently engaged in digital marketing, advertising agency services, and liquor sales, with Yuheng Film and Television expected to enhance its content marketing resources [6]. - Yuheng Film and Television's business includes investments, production, promotion, distribution, and content marketing across various media formats, including TV dramas and films [6]. - The acquisition aims to leverage Yuheng's content production capabilities to improve Longyun's marketing services and accelerate its business transformation [6]. Group 3: Financial Performance - For the first three quarters of 2025, Longyun Co., Ltd. reported a revenue increase of 26.42% to 373 million yuan, while the net profit attributable to shareholders decreased by 2569.94% to -65.06 million yuan [6][9]. - The decline in net profit is attributed to intensified competition, a decrease in gross margin, and increased expenses [9].