Core Insights - Hema's budget community supermarket "Chao He Suan NB" has entered the South China market with the opening of three stores in Dongguan and Shenzhen [1] - The first store in Dongguan covers an area of approximately 600-800 square meters and offers around 1,500 SKUs, including fresh produce, frozen goods, and daily necessities [1] - The stores emphasize local products, with over 40% of items sourced locally, including familiar brands and regional specialties [1] Group 1 - "Chao He Suan NB" has established a logistics warehouse in Dongguan with three temperature zones: refrigerated, frozen, and ambient to support operations in South China [1] - The supermarket focuses on direct sourcing and customization to eliminate middlemen, thereby reducing costs and enhancing consumer value [1] - The self-branded products account for 60% of sales, which is a key factor in attracting customer traffic [1]
盒马超盒算NB华南首店开业 本地化商品数超40%
Bei Jing Shang Bao·2026-01-23 15:14