UBS(US:UBS) Yahoo Finance·2026-01-23 16:52Core Insights - UBS Group AG is set to offer crypto investing options to select private banking clients, aligning with the interests of wealthy clients [1][4] - The bank is the largest wealth manager globally, managing approximately $4.7 trillion in assets for high net-worth individuals as of September [1][2] Business Focus - UBS primarily concentrates on private banking and advisory services for affluent individuals and families, rather than engaging in mass retail banking [2] Recent Developments - UBS's influence increased significantly in 2023 following its merger with Credit Suisse, which was prompted by a series of scandals that diminished confidence in Credit Suisse [3] - The merger resulted in UBS's assets under management rising by about $1.5 trillion almost instantly [3] Crypto Investment Rollout - The bank is finalizing plans to provide crypto access, initially allowing select clients in Switzerland to trade Bitcoin and Ethereum, with potential expansion to the Asia-Pacific region [4] - As of the latest data, Bitcoin is trading at $90,132, having decreased nearly 5% in the past week, while Ethereum is at $2,967, down 10% [5] Market Context - Switzerland is increasingly viewed as a favorable jurisdiction for crypto businesses, with the Swiss National Bank recently increasing its Bitcoin exposure [5] - Following the shutdown of two crypto-friendly U.S. banks in 2022, Swiss banks reported an increase in inquiries from U.S. firms seeking banking partners [6]