e.l.f Beauty, Inc. (ELF) Maintains Analyst Attention With 2026 Growth Potential

Core Viewpoint - e.l.f Beauty, Inc. is recognized for its growth potential, with analysts divided on its future performance, highlighting both challenges and opportunities in the cosmetics market leading up to 2026 [1][2]. Group 1: Analyst Ratings and Price Targets - UBS has lowered its price target for e.l.f Beauty, Inc. to $98 from $105 while maintaining a Neutral rating, citing a challenging operating environment but potential fundamental improvements by 2026 [1]. - Jefferies initiated coverage of e.l.f Beauty, Inc. with a Buy rating and a price target of $110, emphasizing the company's confidence in the cosmetics cycle and consumer purchasing patterns [2]. Group 2: Company Overview - e.l.f Beauty, Inc. is a U.S.-based cosmetics and skincare company known for its affordable, clean, vegan, and cruelty-free products, which are sold globally [3]. - The company operates multiple brands, including e.l.f. Cosmetics, e.l.f. Skin, Well People, Keys Soulcare, and Naturium, targeting a broad consumer market through retail and e-commerce channels [3].