Ge Long Hui·2026-01-23 20:50Core Viewpoint - The company reported a significant increase in retail value for Q4 2025, with an overall year-on-year growth of 17.8% and a quarter-on-quarter growth of 4.1%, indicating a strong acceleration in performance [1] Group 1: Retail Performance - The retail value in the mainland China market grew by 16.9%, while the retail value in Hong Kong, Macau, and other markets increased by 22.9% [1] - Same-store sales in mainland China for direct-operated stores grew by 21.4%, accelerating by 13.8 percentage points compared to the previous quarter; franchise stores saw a same-store sales growth of 26.3%, accelerating by 17.7 percentage points [1] - In Hong Kong and Macau, same-store sales increased by 14.3%, with an acceleration of 8.1 percentage points from the previous quarter [1] Group 2: Product Structure and Store Management - High-margin priced jewelry continues to lead growth, with retail value in mainland China for this category increasing by 59.6%, contributing 40.1% to total retail value, an increase of 10.7 percentage points year-on-year [1] - The company is focusing on enhancing single-store efficiency, resulting in a net closure of 228 stores during the quarter, bringing the total number of stores to 5,813 [1] - It is anticipated that the rate of store closures will narrow by FY 2027, with overseas market expansion expected to contribute additional growth [1] Group 3: Future Outlook - The company is leveraging product innovation and channel optimization to capitalize on the growth of priced gold jewelry, which is a key driver of same-store growth [2] - The company plans to continue investing in research and design to strengthen its high-margin priced product offerings and optimize store structures to boost single-store sales [2] - The forecast for net profit for FY 2026-2028 has been revised upwards to HKD 86.37 billion, 96.46 billion, and 105.59 billion respectively, with corresponding PE ratios of 15.7, 14, and 12.8 times, maintaining an "outperform" rating [2]