Tesla(US:TSLA) Benzinga·2026-01-23 21:20Core Insights - Demand for the Cybertruck has significantly decreased in North America, with sales dropping from 39,965 units in 2024 to 20,237 units in 2025, a decline of 48% year-over-year [4] - Tesla has begun international deliveries of the Cybertruck, starting with the United Arab Emirates, where the first deliveries occurred with a price point of around $110,000 for 63 vehicles [2][3] - The company is currently accepting orders for the Cybertruck in several Middle Eastern countries, including Saudi Arabia, Qatar, Jordan, and Israel, although regulatory hurdles remain for sales in other markets [3] Group 1 - The Cybertruck was initially launched in North America in November 2023 with over one million reservations, but demand has since collapsed [4] - Tesla's production goal of 250,000 Cybertruck vehicles annually has been adjusted to only needing around 10% of that to meet current demand in North America [5] - The Cybertruck's sales have fallen behind competitors, specifically the Ford F-150 Lightning, which has become the top-selling electric pickup truck [4] Group 2 - The first deliveries in the UAE were celebrated with a light and fire show in Dubai, marking the vehicle's entry into a new market [2] - Despite the international expansion, it is unlikely that sales will reach the original ambitious projections set by Tesla [5] - The Cybertruck is still facing design-related regulatory challenges that may hinder its launch in Europe [3]