冬日消费 创意满满（大数据观察）

Core Insights - The integration of ice and snow consumption with warm winter demands is creating a significant consumption boom across various regions in China, with new experiences and business models emerging to attract tourists [4] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings by diversifying products and optimizing experiences, aiming to shift visitors from merely "seeing snow" to "playing in the snow" [6] - Over 800 ice and snow activities are being held in Jilin this winter, with 400 different tourism products developed to cater to family, cultural, and leisure travel [6] - During the New Year holiday, Jilin received 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, with tourism revenue from monitored scenic spots increasing by 45.1% year-on-year [6] Group 2: Multi-Experience Offerings - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local hot spring resort seeing over 100,000 visitors annually and generating revenue of 150 million yuan [7] - The Jiangsu province is set to host over 6,800 promotional consumption events by 2025, with new consumption scenarios and business models emerging [8] Group 3: Culinary Innovations - In Chengdu, the "flower field hot pot" experience combines dining with scenic views of blooming canola flowers, enhancing the winter dining experience [9][10] - Chengdu's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, with a year-on-year growth of 5.2%, driven by innovative dining experiences that blend food with entertainment [10]