TINGYI(HK:00322) Sou Hu Wang·2026-01-24 02:17Core Viewpoint - The article highlights the growing consumer demand for "health and emotional healing" through traditional chicken soup, exemplified by the success of Kang Shifu's Old Hen Soup Noodles, which recently won the 2026 International Taste Award, indicating a significant shift towards quality and authenticity in the instant food market [2][4]. International Certification - The International Taste Award, regarded as the "Oscar of the food industry," awarded Kang Shifu's Old Hen Soup Noodles a two-star rating with a score of 87.7%, recognizing it as an "outstanding product" based on rigorous evaluations by over 250 top chefs and sommeliers [2][4]. - This award reflects the global recognition of the "pure and fresh" essence of traditional chicken soup and Kang Shifu's commitment to quality [4]. Industry Growth - According to a report by Sullivan, the annual compound growth rate of the Chinese old hen soup instant noodle market is projected to be 67.2% from 2020 to 2024, indicating its role in driving industry optimization and consumer upgrades [4]. Product Innovation - Kang Shifu's Old Hen Soup Noodles aims to resolve the conflict between convenience and flavor by using high-quality old hens and a slow-cooking process to deliver authentic chicken soup flavor [6]. - The patented "fresh-lock" technology preserves the aroma and flavor of freshly brewed chicken soup in the instant noodle soup packets, allowing consumers to enjoy a bowl of soup in just a few minutes [8]. Brand Development - The International Taste Award serves as a validation of Kang Shifu's commitment to "pure and fresh" product quality, which the brand seeks to communicate effectively to consumers [10]. - Kang Shifu's marketing strategy includes a campaign titled "Good Chicken Soup, Choose Pure Fresh," which emphasizes the technological innovations behind their products [10]. - Collaborations with brand ambassador Zhou Shen help to create emotional connections with consumers, enhancing the brand's perception of warmth and trust [11][13]. Cultural Vision - Kang Shifu's recognition on an international stage represents a cultural translation of traditional Chinese soup culture into a modern context that is understandable and appreciated globally [17]. - The brand's history of innovation reflects a deep understanding of regional culinary cultures, transforming them into accessible flavors for contemporary consumers [19]. - The company's mission is to solidify its position in the instant noodle industry while also conveying the warmth of Chinese culinary culture, as stated by the president of Kang Shifu's instant noodle division [21].