大数据观察｜冬日消费 创意满满

Core Insights - The integration of ice and snow consumption with winter demand is creating a significant consumption boom in China, with diverse new experiences emerging in various regions [1][2] Group 1: Ice and Snow Tourism - Jilin Province is enhancing its ice and snow tourism offerings, with over 800 events planned this winter and a focus on family, cultural, and recreational tourism products [4] - The province received 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan, with a 45.1% year-on-year increase in revenue for monitored scenic spots [4] - Tourists are increasingly engaging in activities such as skiing and ice sculpture viewing, with Jilin's tourism strategy focusing on a comprehensive product system catering to various skill levels [3][4] Group 2: Multi-Experience Tourism - In Jiangsu's Nanjing, the combination of hot springs and wildlife experiences is attracting families, with the local tourism area reporting over 1.5 billion yuan in annual revenue and a peak daily visitor count of nearly 20,000 [6] - The region is set to host over 6,800 promotional consumption events by 2025, indicating a strong push towards enhancing consumer experiences [6] Group 3: Culinary Innovations - In Chengdu, the unique "flower field hot pot" experience is gaining popularity, allowing diners to enjoy hot pot amidst blooming canola flowers, with the flower variety cultivated to bloom earlier [7] - The city's restaurant industry is projected to reach 142.58 billion yuan in revenue by 2025, reflecting a 5.2% year-on-year growth, driven by innovative dining experiences that blend food with entertainment [8]