“创意+科技”赋能传统产业焕发新活力 小纽扣含“新”量上升助力产业转型升级

Core Insights - The button industry is experiencing significant transformation, with high-value buttons selling for over 100 yuan each, reflecting a shift towards artistic and personalized designs [1] - The production value of the button industry in Yongjia County exceeded 1.2 billion yuan in 2025, indicating robust growth and international market expansion [7] Group 1: Product Innovation - The market for traditional Chinese buttons, such as soft buttons in various designs, is thriving, especially with the popularity of zodiac-themed buttons [1] - Companies are exploring natural materials like acorn, coconut, and bamboo to create unique button products [5] - The number of printed button styles has expanded to over 400, with plans to increase to over 1,000 in the coming year [3] Group 2: Intellectual Property and Value Addition - The establishment of the Yongjia branch of the Wenzhou Intellectual Property Protection Center aims to enhance patent protection, with 156 new design patents granted in 2025, reducing authorization time by 90% [10] - High-end clients are driving demand for premium products, prompting companies to develop diverse materials and designs to increase product value [8] Group 3: Industry Collaboration and Service Orientation - The button industry is shifting from a product-centric approach to a service-oriented model, integrating design and production processes with clothing manufacturers [11] - Companies are now offering comprehensive design solutions that include buttons, zippers, and decorative labels, enhancing competitiveness [13] - The introduction of AI and automated equipment in production is increasing efficiency and innovation in product development [12][19] Group 4: Workforce and Youth Engagement - The industry is seeing an influx of young talent, bringing a modern and fashionable perspective to traditional manufacturing [17] - Local government initiatives are focused on integrating resources across the supply chain, promoting the button industry alongside other apparel accessory sectors [21]