马年茅台不“香”了？ “不好卖 不想卖”酒行不愿进货 专家：生肖酒溢价空间不大｜一探

Core Viewpoint - The market response to the newly launched "Year of the Horse" Moutai is lukewarm, with many retailers reluctant to stock or sell the product due to its perceived poor sales potential [1] Group 1: Market Reaction - Retailers in Shenzhen report that several have not stocked or are unwilling to sell the "Year of the Horse" Moutai, citing it as "hard to sell" and "not worth selling" [1] - The initial selling price of the "Year of the Horse" Moutai is approximately 2550 yuan per bottle, which is significantly lower than the speculative prices of three to four thousand yuan seen in previous years [1] Group 2: Future Expectations - Experts suggest that in a more pragmatic consumer environment, future zodiac wines are expected to return to their product essence, indicating a shift away from speculative pricing [1]