“赛事经济”热潮涌动激活新动能 义乌打造“智造优势”驶入体育消费“快车道”

Core Insights - The upcoming 2026 FIFA World Cup is driving a surge in sports-related economic activity in Yiwu, Zhejiang, as businesses prepare for increased demand for sports merchandise [1][2] Group 1: Market Dynamics - Yiwu's sports merchandise market has seen a significant increase in orders since mid-2022, transforming what is typically a sales lull into a bustling period due to World Cup opportunities [4] - Popular items include fan jerseys, with the Mexican national team leading in orders at approximately 300,000 units, followed by traditional powerhouses like Argentina and Brazil, which have around 200,000 units ordered [4] - The design of sports merchandise has become more diverse, with new styles including children's and pet-sized versions, attracting international customers [9] Group 2: Innovation and Intellectual Property - Merchants are focusing on product design and quality to penetrate international markets, with many applying for design and appearance patents to protect their innovations [11] - The introduction of upgraded products, such as customizable cheer horns, reflects a trend towards enhancing product offerings to meet market demands [12] Group 3: Production and Supply Chain - Companies are ramping up production to meet the increased demand, with some football manufacturers reporting monthly outputs exceeding 100,000 units [14] - Efficient production processes are being implemented, including increased shifts and specialized roles to ensure timely delivery of orders [14] Group 4: Broader Sports Economy - The excitement surrounding the World Cup is complemented by a growing interest in local sports leagues and fitness activities, leading to increased sales of trophies and medals for grassroots events [16] - The demand for awards has shifted from primarily international clients to local events, indicating a broader engagement with sports at the community level [18]