维京游轮入华十年累计服务中国宾客近10万人次

Core Insights - Viking Cruises has been operating in the Chinese market for ten years, serving nearly 100,000 guests, making China a significant source market in its global strategy [1][2] - The company plans to introduce four custom "Viking Longships" for the Chinese market in the 2026 sailing season, launching 14 European river cruise routes covering 29 destinations across 10 countries along the Rhine and Danube rivers [1] - Approximately 70% of Viking's Chinese guests are aged 55 and above, indicating a focus on the senior demographic [1] Market Strategy - Viking Cruises aims to expand its presence in new first-tier and second-tier cities in China, promoting high-quality travel products tailored to the needs of Chinese tourists [1] - The company emphasizes providing personalized and thoughtful travel experiences for the senior market, recognizing China as one of the most dynamic and promising cruise source markets globally [2]