SIASUN(SZ:300024) Sou Hu Cai Jing·2026-01-24 06:39Core Viewpoint - The upcoming Year of the Horse Spring Festival Gala will heavily integrate technology, particularly AI and robotics, showcasing China's advancements in these fields [2][3][23]. Group 1: Technological Integration - The Spring Festival Gala will utilize AI, AR, and XR technologies to create immersive visual effects, enhancing the audience's experience [2]. - The event aims to reflect the ongoing transformation in China's economic structure, consumer trends, and social concerns through its sponsors and content [3][23]. Group 2: Sponsorship Trends - AI application and hardware companies are emerging as the new key sponsors for the Spring Festival Gala, indicating a significant shift in sponsorship dynamics [3][10]. - The confirmed sponsors for the Year of the Horse Gala include major players in AI and robotics, such as ByteDance's Volcano Engine and various humanoid robot companies [10][19]. Group 3: Historical Context - The Spring Festival Gala has evolved over 43 years, with technological advancements and commercial progress being central themes throughout its history [4][6]. - The transition from traditional sponsorships in light industry to tech giants reflects broader changes in consumer behavior and market dynamics [6]. Group 4: Future Prospects - The integration of humanoid robots and AI technologies in the upcoming gala is expected to set a new standard for future events, highlighting the competitive landscape in the robotics industry [9][12][20]. - The smart cleaning and smart mobility sectors are anticipated to gain significant visibility and market traction through their participation in the gala [15][20].