“蓝色粮仓”丰盈助力百姓冬日餐桌轮番“上新” 新体验解锁老集市“新滋味”

Core Insights - The rapid development of marine aquaculture and facility agriculture in China has led to a continuous supply of seasonal seafood, fruits, and fresh vegetables, enriching the dining experience for the public [1] Group 1: Market Overview - The Tuan Island Agricultural Market in Qingdao is known for its rich variety of seafood and maintains a steady flow of customers despite the winter season [2] - The market features local specialties such as Red Island clams and mackerel, which are freshly sourced from local fishing boats [4] - High-end seafood products, including bamboo shrimp and king crabs from Russia and Norway, are also available to meet diverse consumer demands [7] Group 2: Sales and Consumer Engagement - The market has integrated online and offline sales, with merchants engaging in e-commerce and live streaming to reach a broader audience [9] - The market has become a popular destination for tourists, offering experiences where visitors can select seafood and have it prepared on-site, enhancing customer engagement [11] - Daily sales figures indicate that clam sales can exceed 2 tons, while shrimp sales can surpass 5 tons, with an average daily foot traffic of around 12,000 people and sales exceeding 360,000 yuan [11] Group 3: Cultural and Culinary Aspects - The market has introduced various new consumption scenarios, including seafood processing vendors and creative cultural products, appealing to younger visitors [11][13] - In Zhejiang, the traditional method of making "wind belt fish" during winter is highlighted, showcasing local culinary heritage and its growing popularity across the country [14][16] - Different cooking methods for belt fish, such as steaming and braising, are emphasized, showcasing the versatility and appeal of this local delicacy [19][21]