Hindi TV channels look beyond soaps as ‘reality’ sinks in

Broadcasters are also rethinking scheduling strategies, experimenting with reality shows on weekdays and breaking away from the traditional model of fiction-led weekdays and non-fiction weekends.Also Read: Reality shows could be the ones to watch out for in New YearIndustry executives say reality formats deliver more gender-balanced audiences and travel better across television and digital platforms. This allows for stronger brand integrations and wider overall reach.Live Events"While non-fiction shows app ...