“五花马”“小清新”……年宵花“花”式上新成为节日消费市场“当红”产品

Core Insights - The main highlight of this year's flower market in Beijing is the "Five Flower Horse," which symbolizes good wishes for the upcoming Year of the Horse [1][4] - A total of 21 million pots of New Year flowers will be available in Beijing before and after the Spring Festival, featuring flowers from 10 major production areas across the country [6] Group 1: Market Trends - The "Five Flower Horse" serves as a creative centerpiece, showcasing a combination of flowers and artistic design [1][4] - There is a noticeable trend towards "small fresh" flowers, with the elegant and delicately colored Paphiopedilum (slipper orchid) becoming a popular choice among young consumers and urban professionals [7] Group 2: Product Development - The cultivation of Paphiopedilum has significantly improved due to years of research and breeding, leading to increased production efficiency and stability, transforming it from a rare plant priced near a thousand yuan to a more affordable option around a hundred yuan per pot [9] - A representative at the flower exhibition, Jie Jingping, has introduced over 20 new varieties and nearly 10,000 pots of azaleas, demonstrating ongoing innovation in the industry [11]