iPhone Air大降2500元，苹果旗舰店新年大促销在即

Core Viewpoint - Apple is launching a significant New Year promotion on its official flagship store, with a notable price reduction on the iPhone Air, attracting considerable attention from consumers [1]. Group 1: Promotion Details - The promotion will run from January 25, 2026, at 20:00 to February 11, 2026, at 23:59:59, featuring discounts on various products [1]. - The iPhone Air, originally priced at 7999 yuan, will see a price cut of 2000 yuan, bringing the effective price down to 5499 yuan after applying national subsidies [1][9]. - Other products will also have discounts ranging from 300 to 1200 yuan, including the iPhone 17 Pro/17 Pro Max, MacBook Air, and iPad Air [4]. Group 2: Inventory and Sales Expectations - Apple has prepared approximately 200,000 units of iPhone 17 Pro/17 Pro Max, 13,000 units of iPhone Air, 7,300 units of MacBook Air (M4 chip), 20,000 units of iPad Air, and 6,000 units of iPad mini for the promotion [15]. - The announcement emphasizes that inventory is limited and will be sold on a first-come, first-served basis [15]. Group 3: Market Context - The iPhone Air was officially launched in China on October 22, 2025, and has seen a price drop of 2900 yuan on third-party platforms within three months, indicating a competitive pricing environment [16]. - This New Year promotion marks Apple's third large-scale promotional event within a month, highlighting a strategic approach to boost sales during the festive season [16]. - The upcoming earnings report on January 29, 2026, will provide insights into the sales performance of the iPhone models launched in September 2025 [18].