得利斯上海运营中心开业 华东市场拓展按下加速键

Core Viewpoint - The establishment of the Shanghai operation center marks a new phase for Delisi in the East China market, aiming to enhance its brand and expand its influence in the meat food industry across China and globally [1][2]. Group 1: Strategic Expansion - Delisi's Shanghai operation center is part of a strategic upgrade to its existing national network, with a total investment of approximately 93.06 million yuan, integrating R&D, marketing, and brand promotion [2]. - The center is expected to serve as a springboard for deeper penetration into southern markets and enhance the company's reach across the national and global landscape [2]. Group 2: E-commerce and Innovation - The Shanghai operation center will be a key driver for the company's e-commerce business, leveraging Shanghai's advantages in the e-commerce industry to enhance online sales [2]. - Delisi's new retail division aims to achieve over 100 million yuan in sales by 2025, with a target achievement rate exceeding 200% [2]. Group 3: R&D and Product Development - The operation center will house a research and development center focused on innovative development of both Chinese and Western-style prepared foods, enhancing Delisi's technological capabilities [3]. - The company has established key research platforms, including a low-temperature meat product laboratory and a food safety traceability center, positioning itself as a leader in R&D within the industry [3]. Group 4: Internationalization Efforts - The Shanghai operation center is expected to facilitate Delisi's international business development, allowing for better access to international channels and participation in standard-setting [4]. - The company is actively pursuing internationalization strategies, including partnerships in South Africa and Southeast Asia, and has established a network of key partners across several European countries [4].