苹果中国突然宣布大降价 iPhone Air立减2000元

Core Viewpoint - Apple is launching a significant promotional event on its official flagship store in China, featuring substantial discounts on various products, particularly the iPhone Air, which has seen a price drop of 2000 yuan, making it available for as low as 5499 yuan [2][7]. Group 1: Promotional Details - The promotional event will run from January 25, 2026, to February 11, 2026, with various discounts on products including the iPhone Air, iPhone 17 Pro/Pro Max, MacBook Air, and iPad Air [2][4]. - The iPhone Air, originally priced at 7999 yuan, will be available for 5499 yuan after discounts [2][8]. - Other products will see discounts ranging from 300 to 1200 yuan, with specific discounts on the iPhone 17 Pro/Pro Max and MacBook Air [4][6]. Group 2: Inventory and Sales Performance - Apple has prepared a limited inventory for the promotional event, including approximately 20,000 units of iPhone 17 Pro/Pro Max, 13,000 units of iPhone Air, and 7,300 units of MacBook Air [11]. - The iPhone Air, launched on October 22, 2025, has experienced a price drop of 2900 yuan on third-party platforms within three months of its release [11][12]. - Despite initial expectations, the global sales of the iPhone Air have been underwhelming, leading Apple to cut its production plan by half shortly after launch [12]. Group 3: Market Trends and Competitor Analysis - In the fourth quarter of 2025, Apple's revenue in the Greater China region was reported at 14.493 billion USD, a year-on-year decline of 3.6% [14]. - However, following the release of the iPhone 17 series, Apple regained market leadership in China with a 21.1% market share and a year-on-year shipment increase of 21.5% [14][15]. - Apple's iPhone sales for 2025 reached 247.8 million units, a 6.3% increase, securing a 19.7% global market share, primarily driven by the success of the iPhone 17 series [15].